Louis Vuitton has launched eLVes (elles), a new floral fragrance for women.
eLVes was developed by house perfumer Jacques Cavallier, and proposes to "tap in to the eternal beauty" of the rose and to celebrate the "courage, strength and beauty of women". The notes include blackcurrant, peach, coconut milk, cinnamon, ginger, rose, lily of the valley (reportedly derived from a new extraction technique), ambroxan and patchouli.
Louis Vuitton eLVes is available in 100 ml Eau de Parfum, $330.