Christian Dior has launched New Look, the latest addition to their upscale La Collection Privée Christian Dior fragrance series.
Exemplified by Christian Dior's iconic Bar suit of 1947, the New Look revolutionized fashion with its bold and elegant silhouette. Today, Francis Kurkdjian, Dior Parfums Creative Director, has reinvented this precious legacy as a daring Dior perfume for women and men, born of a bold creative approach that pushes the traditional boundaries of the amber fragrance.
New Look is a universal eau de parfum that opens with the unique and shocking freshness of aldehydes, before revealing the sensuality of frankincense and amber nuances for a lingering and enveloping luxury perfume.
"More than a legacy, more than a silhouette, the New Look is a state of mind, a way of viewing and reinterpreting the world. This powerful mindset has transcended time. True to Christian Dior who wanted Dior perfume to be an olfactory mirror of his couture, I strove to retain this perfect symbiosis between fashion and fragrance with incredible daring. I wanted to create a Dior fragrance that echoes the spirit, nuances and essence of the New Look today." — Francis Kurkdjian, Perfume Creative Director, Parfums Dior
Christian Dior New Look is available in 125 ml ($330) or 250 ml ($450) Eau de Parfum.
