This section highlights how your personal information is collected and shared when you visit our website or make any purchase.
PERSONAL INFORMATION WE COLLECT
When you visit our website, we collect some information about the device you are using, along with your web browser, IP address, time zone, and some cookies installed on the device you are using.
Furthermore, when you browse our website, we gather information and details about each web page you navigate through and the products you view. Additionally, we also collect information regarding what websites or search items directed you to our website and as to how you understand the website. This information is noted as “Device Information” which is automatically collected.
The Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on the device you are using "Cookies” are data files placed on the device you are using and usually include an anonymous unique identifier. To read up more about cookies and how you can disable them, please visit: http://www.allaboutcookies.org.
- “Log files” keep track of the actions made on the website and collect important information or data. This includes your IP address, browser type, internet service provider, referring/exit pages, and date & time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files that are used to record information about how you browse the website.
Moreover, when you make or even try to make a purchase through our website, we collect some information from you. This includes your name, contact number, billing address, shipping address, email address, and payment information that might include credit card information as well. This information is noted as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
The Order Information collected is used usually to fulfil any orders placed through the website. This includes processing the payment information, arranging the shipping, providing invoices and order confirmations.
Furthermore, we use the Order Information for communication purposes, to screen and monitor our orders for potential fraud or risks, and to provide you with the information or advertisements related to the preferences you share with us.
The Device Information that we gather is used to help us scan for potential fraud and risks, which includes your IP address. Furthermore, it helps us improve and enhance our website experience. For example, by collecting data about how our customers browse and interact with our website, we decide our strategy and advertising methods.
SHARING YOUR PERSONAL INFORMATION
Your Personal Information is shared with third parties by us. This again helps us gather the data to help in decision making. So, for example, we use Shopify to power our online store. (For more information about how Shopify used your Personal Information, please read here: https://www.shopify.com/legal/privacy.)
Additionally, we also use Google Analytics to help us understand how customers navigate through our website. (For more information about how Google uses your Personal Information, please read here: https://www.google.com/intl/en/policies/privacy/.)
You can also choose to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we might also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or any other lawful request for information we receive, or to otherwise protect our rights.
As mentioned previously, we use your Personal Information to provide you with relevant advertisements and marketing communications based on your preferences and interests.
To read more about how targeted advertising works, please visit the
Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can choose to opt out of targeted advertising by using the links below for each platform:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Moreover, you can also choose to opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not modify our website’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through our website, we will maintain your Order Information for our records and archives unless and until you ask us to delete that information.
EMAIL MARKETING AND NOTIFICATIONS
By entering your email address in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you email newsletters (for your orders, which includes order confirmation and/or abandoned cart reminders) and sale offers.
You can always click on “unsubscribe” if you wish to stop receiving any emails from us. If you have any questions or require any information regarding this, please reach out to us via email mention in our Contact Us section.
If you have any questions regarding our privacy practices, or if you would like to make a complaint, please email us at: Support@TheDuaBrand.com