Inspiration: Attitude by Giorgio Armani.
To capture the aesthetic of the rugged bad boy persona, in 2007, Giorgio Armani released Attitude. A bottle shaped like a cigarette lighter would likely not fare well with today’s health-conscious and anti-tobacco population, but at the time it was quite the hit. In light of our recent wave of releasing our inspiration of discontinued classics, Attitude has been on our radar for some time. As chance would have it, we managed to secure a bottle of the original formulation from 2007, and it is clear why this fragrance is in such high demand. Subtle coffee beans introduce the composition while lavender and lemon mingle to create a sharp yet refined masculine fougere aroma. Sophisticated amber in the base strikes the perfect balance between sweet and mysterious. We weren’t going to quit until our inspiration smelled nearly identical to the discontinued original, and that was the right #ATTITUDE to have. Our chemists worked around the clock to reengineer this fragrance so that the most ardent fan from the fragrance’s heyday wouldn’t know the difference. We invite you to partake in the challenge today!
CLASSIFICATION: Oriental Fougere
NOTES: Coffee, Lemon, Lavender, Cardamom, Patchouli, Amber, Opoponax, and Cedar Wood.
CONCENTRATION: Extrait de Parfum